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Case study 02 / Laxminarayan Pearls

Owned commerce for jewellery retail

A custom platform connecting online shopping, branch POS, inventory, orders, billing, customers, and admin operations in one controlled system.
Industry
Jewellery and retail
Platform
E-commerce, POS, inventory, and retail operations
Timeline
3 months
Status
Live and maintained
Laxminarayan Pearls admin dashboard
Laxminarayan Pearls POS billing screen
Laxminarayan Pearls customer category page

Beyond the limits of a rented commerce stack

The business had used commerce and retail tools before, but key operational workflows still depended on workarounds, add-ons, or separate systems. Cret Studio built a platform that Laxminarayan Pearls owns and can extend as the business grows.

Starting point
Online selling, branch operations, stock, and reporting were difficult to keep together.
What we built
A customer store, branch POS, and administration platform backed by one inventory model.
Main advantage
Direct control over workflows, reports, roles, inventory, and future custom modules.

The challenge

Shopify-style tools could support online sales, but the business needed deeper control over store operations, billing, inventory, reports, wallets, referrals, and staff workflows.

Adding POS billing, shared inventory, advanced reporting, or custom operational logic through external apps would have increased cost and complexity while leaving the team dependent on someone else's product boundaries.

The goal was to build a platform around the jewellery business itself: online customers, physical branches, sales employees, stock accountability, and back-office decisions.

01

Customer commerce

Catalogue browsing, cart, checkout, payment, account, order history, wallet, and referrals.

02

Branch sales

POS billing, customer lookup, product search, sales representative selection, and in-store orders.

03

Admin operations

Products, stock, orders, customers, staff, reports, content, roles, and daily controls.

Admin control is the core product

The customer website is the visible layer. The admin system is where the business runs.

Daily operations in one place

The admin platform gives the team central control across catalogue management, order review, customer records, stock updates, employee activity, reports, content, and settings.

  • Products, categories, variants, and images
  • Orders, returns, refunds, and customer profiles
  • Branch stock, adjustments, audits, and barcodes
  • Coupons, referrals, wallets, roles, and reports
Central admin dashboard for Laxminarayan Pearls
Admin product creation with variants and product details
Admin order management for online and retail sales
Admin stock adjustments and inventory transaction controls
Admin reports and business performance dashboard

Catalogue control

Products, categories, collections, variants, images, barcodes, pricing, and branch-level stock stay under one operating surface.

  • Product records
  • Variant stock
  • Barcode data
  • Collections

Order operations

Online purchases, in-store bills, returns, refunds, customer records, coupons, wallet activity, and referrals can be reviewed centrally.

  • Online orders
  • POS orders
  • Returns
  • Wallets

Business visibility

Reports, sales performance, employee activity, consultations, notifications, and settings give the team a clearer daily picture.

  • Reports
  • Sales reps
  • Roles
  • Settings

Admin modules delivered

  • Product, category and collection management
  • Product variants and image handling
  • Barcode management
  • Inventory and stock adjustments
  • Stock audits and movement history
  • Online and in-store orders
  • POS billing
  • Returns and refunds
  • Customer profiles and addresses
  • Wallet transactions and referrals
  • Coupons, reviews and notifications
  • Sales representatives
  • Roles and permissions
  • Reports and platform settings

POS and inventory share the same foundation

In-store billing was built into the main platform instead of being treated as an external tool.

POS billing with customer selection, product search, and cart

One inventory record across channels

Online orders and branch sales affect the same stock model, giving the business one source of truth for product availability, reserved quantities, returns, and stock movement.

  1. Identify or create the customer
  2. Add products by search or barcode
  3. Assign the sales representative
  4. Create the in-store order
  5. Update inventory and reporting
Sales performance report by representative
Customer management inside the admin platform

A clear customer store for a large catalogue

The public experience helps customers browse jewellery, review variants, add products to cart, apply benefits, and complete checkout on mobile or desktop.

Laxminarayan Pearls storefront homepage
Pearl earrings category listing page
Customer checkout page for Laxminarayan Pearls

Shopping features

The catalogue supports category browsing, product search, filters, wishlist, cart, coupons, addresses, online payment, order tracking, wallet benefits, referrals, and reviews.

  • 1,700+ products
  • Collections
  • Wishlist
  • Checkout

From planning to launch in three months

Cret Studio handled the complete product lifecycle, from business modelling to deployment and ongoing maintenance.

  1. MapRetail branches, online orders, stock movement, staff responsibilities, and reporting needs.
  2. DesignCustomer journeys, POS flow, admin modules, role boundaries, and operational screens.
  3. BuildStorefront, admin, POS, backend APIs, database logic, payment flow, and integrations.
  4. LaunchProduction deployment, monitoring, fixes, documentation, and continued platform improvements.

Our involvement

  • Business and product planning
  • Platform architecture
  • UI and UX design
  • Customer website development
  • Admin and POS development
  • Backend APIs and business logic
  • Database architecture
  • Payment and operational integrations
  • Production deployment
  • Ongoing maintenance
Employee management and operational roles

The result

Laxminarayan Pearls now owns a commerce and retail platform that follows its real operational model instead of forcing the business into a generic CMS structure.

3 months
From product planning to live deployment
1 system
Customer store, branch POS, inventory, and admin operations
1,700+
Products structured for online catalogue discovery
Owned
Custom features and modules without CMS restrictions
Video consultation management inside the admin platform